Digital Marketing Specialist

We are seeking a hands-on Digital Marketing Specialist, specifically in SEO. This position is on-site in our business office in Doral.

• Write SEO-driven tags to drive traffic, promote engagement and support company objectives
• Leverage keyword research to plan, build, optimize and analyze PPC campaigns
• Set up custom conversions through Google AdWords, Google Analytics and Google Tag Manager
• Stay up-to-date on industry changes and identify new technologies to improve processes
• The Specialist will develop and execute forward-thinking, proactive SEO content plans based on keyword research, with a focus on improving organic search results
• Monitor site health, performance, SERP & algorithm changes and provide insights for improving organic and local search rankings
• Analyze and report keyword and campaign performance, implement campaign conversion tracking and report monthly performance
• Manage relationships with online marketing vendors like Google, Bing, and Yahoo and keep up to date on new features
• Identify areas that need to be optimized and make adjustments according to our strategy
• Implement on-page and off-page optimizations, analyze competitors and identify link-building opportunities
• Work closely with web developers and copywriters to ensure our sites align with SEO best practices and collaborate with team members to create high-quality content centered around relevant and powerful industry keywords and trends

Qualifications:

• Experience with other SEO tools such as Moz, SEMrush
• Expertise in SEO tools such as Google Search Console, Google Analytics, Google AdWords, and/or Google Tag Manager
• Working knowledge of HTML, CSS, and/or JavaScript required
• Intermediate to advanced Excel skill level
• Demonstrable track record of business results through SEO
• Fluent in technical SEO (sitemaps, crawl budgets, canonicalization, Accelerated Mobile Pages (AMP), pagination, and etc.)
• Ability to work onsite at our headquarters in Miami