A successful logo builds the beginnings of branding and together they represent your business.
Your logo is a symbol, a representation of your business. As a representation of your business, it embodies your characteristics, values, and a positive feeling. This piece of art is placed on everything from newsletters, business cards, professional documents, packaging, and any other piece of material sent into the public eye.
This logo then evolves into a brand. Your brand is what consumers expect from your business. They want to purchase your brand, knowing that they will receive the same or better performance than last. When a brand fails, this is when the consumer tries another brand.
With communication and marketing plans, your business can develop your logo into a brand. When doing so, execute your look and feel to your target audience by presenting a unique identity. Consumers were already familiar with your logo now familiarize them with who and what you represent.
Let mmsagency guide you through the process and open your new world of communication.
Get to know the client’s business
Conduct research focused on the industry, its history, and competitors.
The first step to working within a brand image is to truly understand that brand. Our team of design experts will both meet with you and conduct their own research into the style, tone, and underlying message of your corporate brand. The important thing is to really nail the intent behind your branding. Color, design and content all play big roles in representing your brand, overall, and the more we know beforehand, the better.
Conceptualize ideas and make decisions on the possible design directions.
Develop the logo design concepts around the brief and research.
They say Rome wasn’t built in a day. We take the same approach to your design, and our first step towards getting “Rome” built is to start with a few sketches. These help us to finalize your expectations with you, adjust anything that may have sounded better in our heads, and streamline the approval before creating something you may or may not like. In short: we sketch, so we can create and destroy the logo as needed.
Select promising logo design concepts and execute them digitally.
The next part of the process is boring, technical, and completely crucial to creating a sleek, professional logo. Digitization involves converting text, pictures, and other media into a digital form that’s ready for processing by a computer. Once the logo has been measured out, colorized, and otherwise edited, we take this product and convert it into a usable format that is clean and high-quality.
Present logo designs concepts in context of applications relevant to the client.
Make changes if necessary. Together with the client arrive on the best solution.
Deliver the final logo artwork and identity guidelines.
Once the design process has been completed, and everyone is happy with the layout and functionality of the data that goes with it, we put your logo and branding together. Everything from design to final color correction and final product checking falls under this umbrella, and we use every technical qualification we have to create products that tower above the rest. Get ready to be blown away.