We are seeking a hands-on Digital Marketing Specialist, specifically in SEO. This position is on-site in our business office in Doral.Write SEO-driven tags to drive traffic, promote engagement and support company objectivesLeverage keyword research to plan, build, optimize and analyze PPC campaignsSet up custom conversions through Google AdWords, Google Analytics and Google Tag ManagerStay up-to-date on industry changes and identify new technologies to improve processesThe Specialist will develop and execute forward-thinking, proactive SEO content plans based on keyword research, with a focus on improving organic search resultsMonitor site health, performance, SERP & algorithm changes and provide insights for improving organic and local search rankingsAnalyze and report keyword and campaign performance, implement campaign conversion tracking and report monthly performanceManage relationships with online marketing vendors like Google, Bing, and Yahoo and keep up to date on new featuresIdentify areas that need to be optimized and make adjustments according to our strategyImplement on-page and off-page optimizations, analyze competitors and identify link-building opportunitiesWork closely with web developers and copywriters to ensure our sites align with SEO best practices and collaborate with team members to create high-quality content centered around relevant and powerful industry keywords and trendsQualifications:Experience with other SEO tools such as Moz, SEMrushExpertise in SEO tools such as Google Search Console, Google Analytics, Google AdWords, and/or Google Tag ManagerWorking knowledge of HTML, CSS, and/or JavaScript requiredIntermediate to advanced Excel skill levelDemonstrable track record of business results through SEOFluent in technical SEO (sitemaps, crawl budgets, canonicalization, Accelerated Mobile Pages (AMP), pagination, and etc.)Ability to work onsite at our headquarters in Miami
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